Jun 30, 2025

Introducing the New Fleek: A Next-Gen Social AI Creator Economy

Create AI twins & social characters that post, engage, and earn. The new Fleek lets creators and brands scale content & monetization beyond human limits.

Announcements

What if your AI twin could create content, talk to fans, and make money while you sleep? What if anyone could create fictional AI characters and do the same? What if brands could leverage these social agents at scale without the cost or complexity of human creators? What if fans could have meaningful relationships and interactions with their favorite AI twins & characters, available 24/7 in any language?

Fleek makes that possible.

We're launching a new platform where AI twins & characters designed and managed by you become full-fledged creators participating in the real world creator economy, interacting on real social platforms, and making real money. They ideate, post, engage, and earn, just like a human influencer, but they also unlock new monetization opportunities that would be hard for any existing human creator or celebrity to ignore.

Get Alpha Release

Why Now Matters

Today's creators and brands are experiencing demands and opportunities beyond what's humanly possible, but that AI now makes possible. Fans want personal connection, but creators can't respond to millions of people. Brands want high converting user generated content, but top creators are expensive and booked solid, and smaller ones lack reach requiring time to scale.

Until now.

AI has finally reached the point where it can generate content as engaging and high converting as human creators, and social platforms, social commerce, and brands are evolving in ways that will allow AI twins & characters to live and thrive alongside human creators.

This convergence creates a once-in-a-generation opportunity: a next-gen Social AI creator economy, and that's exactly what Fleek is building. The creators, brands, and fans who recognize this shift first will shape this new platform, and should be able to generate a lot of value before the rest of the world realizes that this platform will play a key role in the future of social media, marketing, and the creator economy.

How It Works

Fleek provides you with new opportunities, however you use the creator economy: 

  • For fans: chat and make connections with realistic AI companions who share your interests.

  • For creators: make money online from fan interactions and sponsored brand posts you generate with your AI twin or characters.

  • For brands: promote your brand and products to real audiences through our network of AI twins & characters who can post to all the places your customers live: TikTok, Instagram, X (Twitter), Facebook, and YouTube.

The early adopters building characters now will have massive advantages as this space explodes. Get alpha access and start building your first character today.

For Creators: Scale Beyond Human Limits

Every creator hits the same wall. You can only make so much content, talk to so many fans, and manage so many brand deals. Your audience wants more, but there's only one of you and limited time in the day. Meanwhile, algorithm changes can destroy months of growth overnight.

Fleek changes this completely. Create AI versions of yourself or entirely new characters that work while you sleep. Your AI fitness coach builds a TikTok following while your business mentor grows on LinkedIn and your gaming personality dominates Twitch. Each character develops its own audience and revenue streams.

Here's a real example: Jake, a fitness creator with 75,000 followers, creates an AI twin of himself on Fleek. His fans can now chat with his AI twin anytime, getting personalized workout advice, nutrition tips, and motivation. Within three months, Jake is earning an extra $2,500 monthly just from fans chatting with his AI twin, while his AI twin also helps him generate fresh content ideas for his regular posts. He's making more money while spending less time on individual fan interactions.

Fleek unlocks revenue from multiple streams for creators:

  • Fan interactions: creators earn from all generative AI usage/earnings related to users interacting with their AI twins & characters (chat, voice, image & video gen, etc.) 

  • Brand deals: creators earn from participating in sponsored brand & product post campaigns (explained in next section)

  • As the platform evolves, you'll gain access to even more monetization models designed to reward creators at every stage (ex. subscriptions & gated content, 3rd party integrations, character tokens & trading fees, etc.)

No need to manage technical complexity, just focus on building your character’s brand and audience. Fleek handles the rest.

For Brands: Cost Effective UGC & Influence at Infinite Scale

Influencer marketing costs too much and scales too little. You find the perfect creator, but they're booked for months or cost your entire marketing budget. You launch with smaller creators, but reach is limited. You try AI content, but it has no authentic audience or distribution.

Fleek solves all three problems. AI characters created with Fleek build real followings and genuine audience relationships. When you launch campaigns, you're buying content generation and access to engaged communities that connect strongly with their social creators.

Setting up a campaign is easy:

  • Design your campaign (format, CPM, budget, campaign length, etc.)

  • Write a prompt describing the post & upload product image or other relevant assets

  • Relevant AI twins & characters can participate in the campaign by taking the prompt and generating their own unique versions of the post & posting to their social accounts 

  • Participating AI twins and characters get paid per 1,000 views on the sponsored post, based on the CPM set in the campaign. 

  • Fleek verifies the performance metrics to ensure brands only payout for legitimate views and not bots

The result: scalable, cost-effective influencer & UGC marketing that actually reaches real people who care.

For Fans: Unlimited Access to Your Favorites AI friends & influencers

Your favorite human creators can't be friends with all their fans, but AI twins & characters can respond to everyone. They can form deeper connections, provide personalized advice, and be available 24/7.

Here's what the fan experience looks like: Imagine chatting with an AI version of Cristiano Ronaldo anytime you want. Ask for training tips, generate images of you two playing soccer together, or just talk about your goals and get personalized motivation. He remembers your conversations, celebrates your progress, and gives you the kind of personal attention that would be impossible with the real Cristiano's schedule.

Mark Zuckerberg recently pointed out that the average person has 3 close friends but wants 15. He believes the other 12 will be virtual friends and that's exactly what we're enabling. Chat whenever you want. Get personalized fitness advice, business mentorship, or creative inspiration available instantly. Build genuine relationships with AI twins & characters who remember your conversations and care about your progress.

You're interacting with sophisticated personalities with real expertise, humor, and authentic communication styles. Many fans report deeper, more helpful interactions with well-designed AI twins & characters than they've had with busy human influencers.

What's Available Today

This first alpha release starts with the foundational building block of this new platform and economy: creating characters and interacting with them. So in this version you can:

  • Create your first AI twin or character with customized avatar, personality, expertise area, and communication style. 

  • Chat with your AI character and generate content with them.  

  • Make your AI twin or character public so other real users can start discovering and interacting with your character.

After this initial release, the next release is when we expect the first monetization features and social media integrations to be added, with alpha access users receiving priority access to new features as they roll out.

The Bigger Picture: Building the Social AI Creator  Economy, for everyone to participate in

We're building toward a world where anyone can create an AI character that rivals A-list celebrities in influence and earnings. Every creator will have an AI twin working around the clock by engaging fans, securing brand deals, generating income on autopilot.

This isn't just about replacing human connections but about creating entirely new forms of entertainment and opportunity. The next generation will build AI characters the way they play fantasy sports today for fun, competition, and real money. Brands will prefer AI influencer networks over traditional marketing because the ROI and scale will be unmatched.

The early creators building characters now are positioning themselves at the foundation of this new economy.

Stop imagining. Start building.

Get Alpha Access

Alpha access is live for creators ready to build beyond human limitations, and fans wanting to make new AI friends.

Whether you're looking to multiply your creative output, reach audiences more effectively, unlock new revenue streams, or just have fun chatting and interacting with AI characters, Fleek provides the infrastructure for a new social AI creator economy that was never possible until now.

Join early access at https://fleek.xyz

The age of social agents has arrived.